Know How Business Blogs Can Improve Your Online Reputation Management

There are many ways to improve online reputation management, and writing business blogs is one of them. A well-written blog opens the gates of information to your business. It has the power to create a strong online perception about who you are, what are your aims, and the services that you offer.
The Digital Revolution thrives on opinion. People like to voice their outlook because the online space renders a sense of being in touch, without actually having to walk the physical distance. A blog offers your prospective clients an opportunity to express their opinions related to the business. People appreciate when they get a chance to talk about their experience openly.
To make sure that your blog doesn’t get lost in the crowd, remember these things:

1.     Sanctify your blog, separate it from your official website

Chaff the blogs from the general web page. Create a sub-domain, or a whole new website wherein you post only blogs. Such a plan can work wonders for your brand in ORM because the blog website ranking will differ from your website in search engine results pages, popularly known as SERPs.
You get a double whammy if both the websites rank well. The links in SERP will help you establish authority in your domain. The other advantage is that if for any reason, one of the web pages doesn’t fare in rankings, you will always have the backup of the other site to work on its improvement. Experts at aReputation, an ORM leader, say that you should link the websites for maintaining smooth traffic of website visitors. But it is important to remember that your blog should be in sync with your business ideals and market. For example, readers will find it odd if your blog talks about men’s beard grooming tips when your business deals with hair accessories for women.

2.     Gauge Your Audience first

To stay away from negative ORM, post blogs that will create positive ripples on the Internet. And to do this, it’s very important to know your target audience. By tailoring the blogs according to the taste of your page followers, you can cut down miscommunication and lack of interest of readers. Writing on topics that will grab your clients’ attention is important. For example, if you aim to tap the niche market of cloth bag sellers, than you ought to publish content that revolve around organic packaging. Pushing content around plastic bags will not serve the purpose.

3.     Post regularly, don’t slacken

The ideal number of posts on your business blogging website is two blog posts a week. A monthly planner can help you maintain a routine, besides ensuring that you don’t make the mistake of posting the same blogs again and again. Also, to retain the interest of visitors, it’s important to maintain a balance in the flow of topics. While too little blogs can make a reader lose interest, too many can lead to over information.

4.     Beware of excess keyword stuffing

No matter what some people say about using Keywords in abundance, it is not advisable to go overboard. While keywords are important to make your blog rank well in SERPs, overdoing it can kill the message; it might look like a poorly-written promotional content. Retaining a percentage of 1.5%-3% is considered healthy. Keywords should be used in such a way that they look genuinely related to the topic you’re discussing.
ORM is serious business. Among the many tools used to enhance online reputation, blogs play a key role, because in SERP rankings, ‘Content is King’!

Source : aReputation

How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence
A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.
Online surveys loan freshness to business
On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.
And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.
Getting attention of local shoppers
Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.
Managing popular review sites
Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.
Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.
Source: aReputation

Top 5 Ways to Make Engaging Content and Reach Target Audience

Writing content is no longer a need of the hour but, writing impacting content is. There was a time when people barely knew about digital marketing arena. And today, almost everybody runs a blog. With so many people around the world creating an abundance of content, it has become tricky for businesses to pitch their ideas effectively. Content marketing is the most happening profession in Online Reputation Management industry. Now that it is clear, you know why your content couldn’t make it big in the industry despite being well-researched and structured.

Not many people, except for businesses, think of targeting a set audience or making an impact while publishing content online. Therefore, the Internet is flooding with a mass of irrelevant, redundant and repetitive content. Creating content that already exists in the market does not add value to the content industry, in fact degrades it. In order to justify your writing, you need to write something more intriguing or write about the same thing, but in a different light.

ORM agency in India says that a content should be written based on an objective and not because the world is writing about it. Following are some tips that improve the ratio of impact for your content.

Consider the Five Things to Create Striking Content
  1. Add Images: Images not only make your blog vibrant and colorful but make it SEO-friendly, memorable, shareable on social media, and describe your message at just a glimpse.
  2. Unique Quotient: Always maintain a unique quotient. Don’t serve your information / message, plain and simple – add something that benefits your readers tactfully and is unique from the content’s theme.
  3. Add Screenshot: Screenshots are proof that your content is authentic and before you suggest anything to your readers, you are performing it yourself. Gain trust by sharing screenshots.
  4. Free Downloads: Who doesn’t like free stuff? Provide apps, videos, media, or anything that is related to your blog’s theme and offer its free download link. When you give, you receive.
  5. Outbound Links: Content is a mixture of research and innovation. Don’t forget to provide outbound links in your content wherever necessary, even if it is at the cost of sending them on someone else’s blog.

A content piece should not only be engaging but also serve SEO purposes. Considering search engine optimization standards while structuring content is the key to ensure that it is not only engaging but also impacting the target audience.

Town Hall: The Latest Release by Facebook To Promote Civic Engagement

Popular social media platform Facebook is rolling out new features on a spree this season. Another addition to be made on the social networking website is of a feature called, Town Hall. Even though the option hasn’t officially launched worldwide yet, it will soon be introduced to all, to aid political communication take place with much clarity. The idea is to not just feed questionable news about a political topic but rather strike a direct conversation.

The release took place on Monday, with the site launching a feature that dedicatedly helps people connect with their local election contesting candidates. Once you enter your residential address, Facebook then enables ‘Town Hall’, letting you take a look at the representatives from your district. This way, you can connect with your favorite candidate by following up their pages, contacting them regarding a concern or feedback, sharing your point of view, suggesting reforms that you think should take place, and more.

Facebook Messenger will be used as a mediator for enabling you to contact your choice of local electoral representatives via message, call, or even email. So the next time you are not satisfied with their speech or have a complaint regarding the infrastructure in your area, you know where to login. 

The agenda of introducing a feature like Town Hall was to promote and elevate the level of civic engagement between the representatives and the locals. This way, everybody can share their point of views and get them heard without much ado. The feature is also said to be integrated with your FB News Feed area to show you posts that your local representatives must be sharing on their page or profile. Better yet, you can connect either by reacting to these posts or by commenting on them. Facebook is gradually taking over reality with its online social circle and activities, thus bringing the virtual space to life.

Facebook to Introduce Fact-Checking Alert Feature

A while back, Facebook was allegedly accused of sharing fake and misleading content pieces that apparently led to the election of President Donald Trump. To fight back the accusations, the social media platform introduced a ‘fact-checking alert’ feature. Reportedly, the feature will notify users when a link consisting of fake content is being shared. The alert displays a message, stating that the content has been ‘disputed by multiple, independent Fact-checkers’ you can either continue sharing or abort.

Facebook announced in December that it will develop a tool in partnership with independent fact-checking websites. This was planned in order to crack down broadcast of misleading information on the respective platform. Facebook users first noticed the tool when they tried sharing a story link that was falsely claiming hundreds of thousands Irish citizens being brought into the US as slaves.

Mark Zuckerberg, the Founder and CEO of Facebook, took to the social media platform and mentioned in one of his statements: “We (Facebook) are a new platform for public discussions. This means we are responsible for enabling people to have a meaningful conversation.”

Users of the popular social media still have the option to ‘Post Anyway’. But the ‘About Disputed Content’ button takes you to the links of websites like Snopes and Associated Press that have fact-checked the article. This helps readers to know the reason behind the content been deemed as false news.

Currently, the feature is available to a handful of users only. Facebook is yet to announce the day when it will finally roll out the feature for the masses.

How is Online Reputation Management ‘Repair’ Service different from ‘Monitor'

It takes years to build a reputation but seconds to destroy it. To be robbed of something that you struggled to earn over the years certainly doesn’t feel right. Since the world has gone digital, a brand or an individual’s reputation can be gained at the same place it is lost these days – the Internet. aReputation Asia’s leading Online Reputation Management (ORM) firm, repairs and maintains the reputation of individuals and enterprises. Here is a brief of how things work in ORM.

The one thing you need to know about online reputation is that you cannot fix it unless you know what damaged it. ORM is formed of various layers and though each one of this is equally important, Monitor and Repair work can get most of the job done. aReputation explains what sets apart its aTrack service from aRepute.

aTrack is a premier service that keeps an eye on what is being talked about the business in the cyberspace. Engagement activities carried out by users like remarks, forums, comments, and reviews are considered critical, as they can make or break reputation. aTrack service brings out a client’s favourable image amongst its target audience instead of it being buried under people’s opinions.

The continual monitoring of a brand and activities surrounding it helps ORM firms to track the ongoing activities and curb them before they are irreparably damaged. A range of highly advanced tools for analytics are used by aReputation in the process of monitoring engagement activities that occur online concerning their client(s). A number of techniques are then devised to fix the adverse impact that these activities are capable of making on the client.

aRepute is again a premier service that focuses on fixing the damages detected in the process of monitoring. When misleading searches result in damaging your brand’s reputation, aRepute service renders well-placed positives that are planned smartly to produce admirable results, yielding growth in business.

Highlighting the positives to push down the negatives written about a brand on cyberspace is what online reputation repair all about. The team believes that for a venture to succeed, it is important that a positive picture be portrayed for its spectators. Besides devising news that leaves behind a footprint for the readers to follow up with, it is equally important to revise what exists to keep the brand trending in a positive light.

People’s massive dependency on the Internet has resulted in making Online Reputation vulnerable of getting damaged by user feedbacks. aReputation offers dependable ORM services with guaranteed result-oriented output which makes it a preference among enterprises, to choose in times of need.