Facebook Comes Up With a New Terminology To Justify Its News Feed

Social media giant Facebook has come up with a new terminology which states that it will only showcase the ‘trustworthy’ news in its feed. Using the member surveys to identify high-quality outlets and fight melodrama and bad information.
With more than 2 billion month Facebook users, it said that the members and not the company executives would down vote the bad content and rank it in terms of trustworthiness. Besides, its emphasis would also be on local news source.
The impact of this move would change the scenario completely. Mark Zuckerberg, the CEO of Facebook said, “We are expecting a shrink of news on our website by 20 percent, to about 4 percent from all content from 5 percent currently.”
Further more, Zuckerberg has stated that he settled on the idea of surveying Facebook users after rejecting having the company itself in the news outlets ‘trustworthiness’, and they have planned on not to release a  survey,as it will create an incomplete picture of how a story’s position in a person’s feed is determined.
The company’s decision to shrink up its news feed is a conscious decision to fight the misinformation and schism in the world today. Social media enables people to spread information fast, and the rumors even faster.
The last time it happened was when fake news was put in by the alleged Russians operatives, for the purpose of profit, during and before the US elections.It spread rumors saying that Pope Francis recommended Republican Donald Trump for US president, and that a federal agent investigating Social democrat Hilary Clinton has been found dead.
Excitingly, it can be easily concluded from the decisions that this social media company has had enough of editorial dilemmas, where it has earlier been often renowned as a media company, promoting business. Showing less of this kind of content sees Facebook out of all allegations, who can then focus on making money, the good way.
Now, will the term ‘trustworthy’ build up trust or break it even farther, only time will tell. However,  Facebook must remember that if people find the news feed boring, they have other social media options available.

Source : aReputation

How Twitter Analytics Provide Deeper Insight Into Your Business?

Twitter to most of us is a just another social media site, which keeps us updated with the breaking news, memes and personalities getting trolled. While it adds to the fun for people like you and me, Twitter can be used as a social media analytic tool by businesses, to measure the potential of their respective growth. It is an effective tool even if you’re are an individual trying to get noticed or a large company trying to make your presence felt.
You must already be aware about the basic analytical tools – the reply, like and retweet buttons that are placed down on your every successful post. These offer basic idea, regarding how people have reacted to your post and was it actually likable. Besides, if you want a deep insight into your content, you will need to access some of the Twitter’s more robust tools.
To know more about how well your Tweet has performed, click on the bar graph icon underneath the Tweet and view its activity. The following information will showcase you a breakdown of analytics of data for that Tweet, which will include the number of times the tweet has been seen, howmany times the user has interacted with it by liking, retweeting to it, and the number of people that have clicked on the image.
Furthermore, if you want to get more information, you can make use of the analytical tools built into Twitter’s desktop website. These are primarily developed with an aim to track the information of advertising campaigns.
Also in addition, to access the information properly, you are required to visit the analystics.twitter.com, or click your profile picture in the top-right corner of the Twitter website to bring up the menu of ‘analytics’. The home page will show you a complete step-by-step of all key data from your Twitter account, with performance metrics from last 28 days.
On further scrolling down, you will see a display of monthly summary, with stats from each calendar month in a chronological order, along with a number of top performances from your pervious posts, and an audience tab, which has a data-wise stat,i.e.,the data conveying the exact age, gender, and location of breakdowns, your audience is more interested in.
Therefore, using Twitter as a tool, will expand your business network and readily improve your overall performance.

Source: aReputation

aReputation is Asia's leading ORM company with over 25+ Fortune 500 companies under its belt. We cater to a host of native and global clients, and deliver definite results on mending Online Reputation.

aReputation Launches An Advanced Social Media Analytics Tool

NEW DELHI: aReputation -- Asia's leading Social Media Analytics Company -- has launched Vigilint, a cloud-based tool that helps companies monitor, track and manage their complete social and digital media universe.
Typically, Vigilint delivers advanced analytics and measurements for companies of all sizes, and offers comprehensive keyword tracking with live stream technology.

`aReputation Social Media Analytics

"Vigilint is an online social media analytics tool to help you track, monitor and optimize your social media performance. By using Vigilint, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy," Suvira Sharma, technical head, aReputation, said.

Businesses can now track all major social media platforms — Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. It can be done through a single source, with quick access to insights and market strategies. Vigilint not only tracks the effectiveness of brands' marketing campaigns, but assists it in engaging with key advocates across all social media channels.

This advanced online tool collects data quick and easy, and then prepares a comprehensive overview of how a business's social media profile is pitted against its key competitors. With it, a business can also gauge if it conforms to the industry benchmarks or not.
In just a few clicks, Vigilint users will receive an easy-to-understand report about their audience's conversation and engagement, besides gaining knowledge about their content's performance.

The Vigilint tool analyzes historical trends and its built-in intelligent engagement feature can predict periods of peak activities on different social media portals. Users can post targeted pre-scheduled messages for optimum effect. With its help, distribution can be achieved simultaneously on all compatible social media platforms.

"Worldwide, social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at an annual growth rate of 27.6%," added Sharma, giving a sense of things to come. 

Read More at Times Of India

Know How Business Blogs Can Improve Your Online Reputation Management

There are many ways to improve online reputation management, and writing business blogs is one of them. A well-written blog opens the gates of information to your business. It has the power to create a strong online perception about who you are, what are your aims, and the services that you offer.
The Digital Revolution thrives on opinion. People like to voice their outlook because the online space renders a sense of being in touch, without actually having to walk the physical distance. A blog offers your prospective clients an opportunity to express their opinions related to the business. People appreciate when they get a chance to talk about their experience openly.
To make sure that your blog doesn’t get lost in the crowd, remember these things:

1.     Sanctify your blog, separate it from your official website

Chaff the blogs from the general web page. Create a sub-domain, or a whole new website wherein you post only blogs. Such a plan can work wonders for your brand in ORM because the blog website ranking will differ from your website in search engine results pages, popularly known as SERPs.
You get a double whammy if both the websites rank well. The links in SERP will help you establish authority in your domain. The other advantage is that if for any reason, one of the web pages doesn’t fare in rankings, you will always have the backup of the other site to work on its improvement. Experts at aReputation, an ORM leader, say that you should link the websites for maintaining smooth traffic of website visitors. But it is important to remember that your blog should be in sync with your business ideals and market. For example, readers will find it odd if your blog talks about men’s beard grooming tips when your business deals with hair accessories for women.

2.     Gauge Your Audience first

To stay away from negative ORM, post blogs that will create positive ripples on the Internet. And to do this, it’s very important to know your target audience. By tailoring the blogs according to the taste of your page followers, you can cut down miscommunication and lack of interest of readers. Writing on topics that will grab your clients’ attention is important. For example, if you aim to tap the niche market of cloth bag sellers, than you ought to publish content that revolve around organic packaging. Pushing content around plastic bags will not serve the purpose.

3.     Post regularly, don’t slacken

The ideal number of posts on your business blogging website is two blog posts a week. A monthly planner can help you maintain a routine, besides ensuring that you don’t make the mistake of posting the same blogs again and again. Also, to retain the interest of visitors, it’s important to maintain a balance in the flow of topics. While too little blogs can make a reader lose interest, too many can lead to over information.

4.     Beware of excess keyword stuffing

No matter what some people say about using Keywords in abundance, it is not advisable to go overboard. While keywords are important to make your blog rank well in SERPs, overdoing it can kill the message; it might look like a poorly-written promotional content. Retaining a percentage of 1.5%-3% is considered healthy. Keywords should be used in such a way that they look genuinely related to the topic you’re discussing.
ORM is serious business. Among the many tools used to enhance online reputation, blogs play a key role, because in SERP rankings, ‘Content is King’!

Source : aReputation

How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence
A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.
Online surveys loan freshness to business
On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.
And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.
Getting attention of local shoppers
Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.
Managing popular review sites
Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.
Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.
Source: aReputation

Top 5 Ways to Make Engaging Content and Reach Target Audience

Writing content is no longer a need of the hour but, writing impacting content is. There was a time when people barely knew about digital marketing arena. And today, almost everybody runs a blog. With so many people around the world creating an abundance of content, it has become tricky for businesses to pitch their ideas effectively. Content marketing is the most happening profession in Online Reputation Management industry. Now that it is clear, you know why your content couldn’t make it big in the industry despite being well-researched and structured.

Not many people, except for businesses, think of targeting a set audience or making an impact while publishing content online. Therefore, the Internet is flooding with a mass of irrelevant, redundant and repetitive content. Creating content that already exists in the market does not add value to the content industry, in fact degrades it. In order to justify your writing, you need to write something more intriguing or write about the same thing, but in a different light.

ORM agency in India says that a content should be written based on an objective and not because the world is writing about it. Following are some tips that improve the ratio of impact for your content.

Consider the Five Things to Create Striking Content
  1. Add Images: Images not only make your blog vibrant and colorful but make it SEO-friendly, memorable, shareable on social media, and describe your message at just a glimpse.
  2. Unique Quotient: Always maintain a unique quotient. Don’t serve your information / message, plain and simple – add something that benefits your readers tactfully and is unique from the content’s theme.
  3. Add Screenshot: Screenshots are proof that your content is authentic and before you suggest anything to your readers, you are performing it yourself. Gain trust by sharing screenshots.
  4. Free Downloads: Who doesn’t like free stuff? Provide apps, videos, media, or anything that is related to your blog’s theme and offer its free download link. When you give, you receive.
  5. Outbound Links: Content is a mixture of research and innovation. Don’t forget to provide outbound links in your content wherever necessary, even if it is at the cost of sending them on someone else’s blog.

A content piece should not only be engaging but also serve SEO purposes. Considering search engine optimization standards while structuring content is the key to ensure that it is not only engaging but also impacting the target audience.

Town Hall: The Latest Release by Facebook To Promote Civic Engagement

Popular social media platform Facebook is rolling out new features on a spree this season. Another addition to be made on the social networking website is of a feature called, Town Hall. Even though the option hasn’t officially launched worldwide yet, it will soon be introduced to all, to aid political communication take place with much clarity. The idea is to not just feed questionable news about a political topic but rather strike a direct conversation.

The release took place on Monday, with the site launching a feature that dedicatedly helps people connect with their local election contesting candidates. Once you enter your residential address, Facebook then enables ‘Town Hall’, letting you take a look at the representatives from your district. This way, you can connect with your favorite candidate by following up their pages, contacting them regarding a concern or feedback, sharing your point of view, suggesting reforms that you think should take place, and more.

Facebook Messenger will be used as a mediator for enabling you to contact your choice of local electoral representatives via message, call, or even email. So the next time you are not satisfied with their speech or have a complaint regarding the infrastructure in your area, you know where to login. 

The agenda of introducing a feature like Town Hall was to promote and elevate the level of civic engagement between the representatives and the locals. This way, everybody can share their point of views and get them heard without much ado. The feature is also said to be integrated with your FB News Feed area to show you posts that your local representatives must be sharing on their page or profile. Better yet, you can connect either by reacting to these posts or by commenting on them. Facebook is gradually taking over reality with its online social circle and activities, thus bringing the virtual space to life.